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Winter Wheelers

26th of November, 2022

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Winter Wheelers is a great way to conquer the cold and get more people enjoying wonderful winter bike rides. With a focus on building cold weather riding skills and, of course, winning prizes, Winter Wheelers aims to make riding a year-round activity.

The 25-day-long competition is not about who can ride the most miles, it’s simply about taking part and encouraging others to do the same. Winter Wheelers concludes with one rider winning a new bike worth £1,000 and our encouragers winning up to £750.

As well as our highly-targeted communications, Love to Ride has Quick Courses, Top Tips articles and badges to boost engagement and behaviour change outcomes for Winter Wheelers 2022.

This challenge is all about encouraging one another to keep those rides rolling,  conquering the cold, building on cold weather skills, wrapping up and taking part.